03 — 6 pieces
Brands people can walk into, touch and share.

This is something we built in Kilkenny… It took 18 months of very hard work! To share the Smithwick’s story and show a new audience of drinkers the craft that goes into every pint, we decided to do something completely different. Something no ad agency had ever done before. We created a multi sensory experience that packs over 300 years of brewing into a 70-minute tour.

We were tasked by the Guinness Storehouse, Ireland's largest tourist attraction with over a million visitors annually, to create a home for the amazing advertising over the decades. It was a lot of fun and very inspiring to see all the work. In fact it was Guinness that got me into this business in the first place, once I saw the incredible TV spot 'Guinness Surfers' I was hooked.
▶ Film
This was my first ever award in the industry - just 6 months into working at the fabled McConnells and The National Lottery let me do this. It won a lot of awards home and abroad.

A really fun experiential stunt back when it was called Ambient Media :)

A nice little stunt in Brown Thomas car park. When you pull into the parking space you can see yourself reflected in the driver's seat of a new MINI.