01 — 37 pieces
Film & Content
Stories built for the screen and made to be remembered.
37 of 37 pieces
▶ FilmGUINNESS
The wait is over! To mark Guinness’s return to the 3Arena after more than 15 years, we revived a ceremonial Guinness barge journey. The historic vessel travelled up the River Liffey from St. James’s Gate, delivering the first barrel to the arena.
▶ FilmBord na Móna: Heartland
An animation by Eiko Ojala, voiced by Louisa Harland, accompanying the MORE campaign and highlighting Bord na Móna’s continued support of the Midlands. I art-directed and directed the film.
▶ FilmSIRO Fibre Broadband
Copper is grand, if you’re stuck in the past! A campaign contrasting fibre broadband with copper, voiced by Siobhán McSweeney of Derry Girls fame, with illustrations by Jacky Sheridan and music by DENIS. Created with Rubberduck productions.
▶ FilmLibraries Ireland
How do you get people to ‘Squeeze in a Read’? You squeeze in your ad, of course. We slipped five-second spots between other advertisers’ ads on radio and digital audio.
▶ FilmMACE 2024
Overwhelming public opinion wanted three new MACE ads with Johnny Sexton. Great to work with him again — and bringing Sheila back was a real joy.
▶ FilmBOOTS : Cancer Awareness
Boots challenged us to extend their brand line ‘Let’s feel good’ to its work with the Irish Cancer Society. We focused on Boots Beauty Advisors using their skills to help people affected by cancer feel happier.
▶ FilmLibraries Ireland : Ireland Reads
Originally planned as live action showing people literally squeezing in a read, we pivoted to animation with Tara O’Brien during the pandemic. Denis Kilty composed the campaign music. A Covid success :)
▶ FilmLibraries Ireland : The Library's Not For You
This was our initial Libraries Ireland film, inviting people to take a closer look at their local library. They really are great ye know :)
▶ FilmMACE - Johnny Sexton Stare
Little did we know that when we made these commercials, the poor deli counter employees would be tormented!
▶ FilmBOOTS : Pharmacy
A film highlighting Boots’ pharmacy offering, shot at the height of pandemic restrictions. Getting all the moving parts aligned was a real production challenge.
▶ FilmBOOTS : Beauty
A Boots film celebrating Irish women and their fabulousness. The campaign’s likability score was in the 80th percentile. The campaign case study is below.
▶ FilmFBD : Our Story
We started from scratch with FBD’s identity, redesigning everything from the logo to the letterheads. The brief: give the brand greater gravitas. I think we did.
▶ FilmHONE ENERGY
When you have to make a film about solar panels that work even in cloud cover, you find the dullest place in the world, of course. It just so happens to be in Mayo.
▶ FilmTV3 : Red Rock
To launch TV3’s biggest investment in original programming, we had the actors and the location — but no show yet. How do you publicise that? You make something unforgettable and watchable.
▶ FilmIrish Society for the Prevention of Cruelty to Children
A Cannes-nominated piece. The ISPCC brief was a print ad to help prevent teen suicide. With support from the industry of production and post houses giving their time for free, we created a film instead, aiming to take the message further.
▶ FilmID Mobile
Stings for ID Mobile, who sponsored an Aussie classic soap - so the work had to be just as corny :P
▶ FilmThe National Lottery
The science of making a rainbow is simple: sun behind you, water in front, and nature takes care of the rest. But you must have sun. It was 2011. After weeks of rain, we needed three consecutive days of sunshine — and got them for the shoot. Holy ghost of Ogilvy, the gods of advertising must have been smiling down! Time well spent. And yes, that is Elvis.
▶ FilmTV3 Ireland
A film launching the all-new TV3. A new dawn, if you will. All one shot in one location - I'm a glutton for punishment!
▶ FilmAIB : Ryder Cup Sponsorship
The brief was simple: "when people think Ryder Cup, they should think AIB". Something epic was needed. And that it was.
▶ FilmBORD GAIS : Here to Help
Aw, lil fellas. The Bord Gais robots: a reminder that the brand is always there to help.
▶ FilmTUBS 'n' TILES
One of my first TV ads and still a favourite! I wrote it, pitched it, and they bought it.
▶ FilmIRISH PHARMACY UNION : Advice
If you're sick, don't take advice from your mates. Seriously.
▶ FilmGLENILEN FARM
One of a series of animations for Glenilen Farm.
▶ FilmSICÍN SÁSTA
To launch Carton Bros.’ Sicín Sásta chicken brand (Happy Chickens in Irish), we created stories with farmers Paddy & Fitzy about animal welfare, ethical practices and sustainability. The campaign ran across TV and VOD to great acclaim.
▶ FilmSIRO FIBRE BROADBAND
Created entirely remotely during the pandemic, this SIRO campaign explored how life was moving online and the importance of fast, reliable broadband. I’m even in it!
▶ FilmMACE
Follow-up ads to the original ‘Sexton Stare’ campaign.
▶ FilmThe RTE Guide
We used pop-up illustrations to give the RTÉ Guide a new tone of voice for existing and younger readers, with executions that could change week by week.
▶ FilmFORD - Marymount
Ford Ireland supported Marymount Hospice in Cork by sponsoring the ‘Light up a life’ event at Christmas. The campaign recorded over 2,000,000 impressions and raised over €334k for Marymount — a 458% increase on the previous year - well that's what the case study says anyway!
▶ FilmFBD Insurance
A follow-up campaign for FBD.
▶ FilmTHE National Lottery
The best thing about the above ad was working with Errol from Hot Chocolate for the song. A couple of other wee ones below, sadly Errol-less so not worth talking about :)
▶ FilmWexford Cheese
Oldies but goldies — ads for Wexford Cheese. Always liked these . BTW that's my mouth doing the SFC+X of the popping on of the cows, true story.
▶ FilmKit-Kat
Sponsorship stings for Prison Break. The poor lad eating the kit kats had to use the 'bucket' after 100 takes - IYKYK.
▶ FilmFÁILTE IRELAND
Kinetic-type animations from 2009. Cutting edge back then, I promise!
▶ FilmLaura Lynn House
A commercial for the palliative care facility for children in Ireland.
▶ FilmFord Stings
I always liked these stings for the Movie Show, sponsored by Ford. They were fun to make and have stood the test of time, I think. No? Ok, fine.
▶ FilmTrócaire: Until Love Conquers Fear
In the first film, young Dawa is turned away by relatives who barely have enough for themselves. When Trócaire step in, her aunt Ama realises she can take her in after all — and the search begins to find Dawa and bring her home.
▶ FilmUlster Bank - Help for What Matters
A brand ad for Ulster Bank. Nuff said.