Marcus HartungCreative Director
Hello
you.
Marcus Hartung is a multi-award winning Creative Director currently at Ogilvy Dublin producing inspiring work for local and international brands alike. However, in the words of David Ogilvy: “Five times as many people read the headline as read the body copy.”
Everything after ‘hello you’ is just waffle.
Selected work
▶ FilmGUINNESS
The wait is over! To mark Guinness’s return to the 3Arena after more than 15 years, we revived a ceremonial Guinness barge journey. The historic vessel travelled up the River Liffey from St. James’s Gate, delivering the first barrel to the arena.
▶ FilmBord na Móna: Heartland
An animation by Eiko Ojala, voiced by Louisa Harland, accompanying the MORE campaign and highlighting Bord na Móna’s continued support of the Midlands. I art-directed and directed the film.
▶ FilmSIRO Fibre Broadband
Copper is grand, if you’re stuck in the past! A campaign contrasting fibre broadband with copper, voiced by Siobhán McSweeney of Derry Girls fame, with illustrations by Jacky Sheridan and music by DENIS. Created with Rubberduck productions.
▶ FilmBOOTS : Cancer Awareness
Boots challenged us to extend their brand line ‘Let’s feel good’ to its work with the Irish Cancer Society. We focused on Boots Beauty Advisors using their skills to help people affected by cancer feel happier.
▶ FilmBOOTS : Beauty
A Boots film celebrating Irish women and their fabulousness. The campaign’s likability score was in the 80th percentile. The campaign case study is below.
▶ FilmIrish Society for the Prevention of Cruelty to Children
A Cannes-nominated piece. The ISPCC brief was a print ad to help prevent teen suicide. With support from the industry of production and post houses giving their time for free, we created a film instead, aiming to take the message further.
▶ FilmTrócaire: Until Love Conquers Fear
In the first film, young Dawa is turned away by relatives who barely have enough for themselves. When Trócaire step in, her aunt Ama realises she can take her in after all — and the search begins to find Dawa and bring her home.
▶ FilmFOCUS IRELAND
Child homelessness is an unacceptable problem that is hidden away in Hotels and B&B's. We decided to bring the problem the Government wants you to forget to the streets. In high footfall areas we placed life size projections of homeless children.