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Marcus Hartung · From LinkedIn

Thoughts
& posts.

On creativity

Here’s to wasting it well.

“Jerry Seinfeld once said: “The secret of life is to waste time in ways that you like.” Here’s my work-related take — in creativity, the moments that spark the best ideas rarely look productive. A slow walk. A long coffee. Staring out the window until something quietly clicks. That’s not wasted time. That is the work. Here’s to wasting it well.”

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  • Craft

    “Some tasty existential copywriting”

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  • Guinness / New work

    “Was a pleasure to shape this from early concept to final delivery alongside a brilliant team. Excited for what’s next. Come on Ireland! 🇮🇪💪”

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  • Guinness / Film

    “Just before Christmas we braved the Dublin evening chill to create a film to celebrate the return of an icon to an iconic venue. Thanks to all involved for making it a lovely day for a Guinness :) Go raibh míle maith agaibh go léir!”

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  • Awards

    “The work speaks for itself. Thrilled that three of our campaigns have been shortlisted for The PHNX Awards. It reinforces our passion for creating stories that resonate. Ad Astra! 🚀”

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  • Awards / SIRO / MACE

    “Double the finalists, double the pride! Huge congrats to the Ogilvy Advertising team on our Spider Awards nominations. And especially to our clients SIRO and MACE :) Fingers crossed! 🤞”

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  • Awards / Judging

    “Thrilled to be joining the judging panel for the AdForum PHNX Awards! Looking forward to experiencing some exceptional international creative work. (And yes, the photo is 100% human-generated 😅)”

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  • Ogilvy Dublin

    “Wrapping up an amazing 2024 at Ogilvy Dublin! Huge thanks to our clients for making it a standout year. Here’s to an even more exciting 2025! 🌟 Ad astra!”

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  • MACE / New work

    “Happy ChrisMACE! Frankly, I’m shocked it took us this long to think of the pun. But now it’s live and you can’t take it back :P”

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  • SIRO / New work

    “Here's the TV from Ogilvy Dublin's lovely new work for our fibre broadband client – SIRO. A fun and vibrant campaign using the fantastic illustrations of Jacky Sheridan, the wonderful Siobhán McSweeney’s voice with RAYGUN and the music and sound design of Denis Kilty.”

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  • Bord na Móna / New work

    “Thrilled to unveil our latest ‘More than Móna’ campaign for Bord na Móna. In it we showcase their ‘Eco Energy Park’, a site that empowers large energy users to operate independently of the grid, utilising sustainable solutions like wind, solar and hydrogen power. A special shoutout to Eiko Ojala for the stunning illustrations, animations and film. 🤗”

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  • Strategy / Opinion

    “I think about this often. I quote it often. In fact I post it every year. It’s a fantastic reductionist approach that more people need to read.”

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  • Awards / Judging

    “Excited to be on The One Show 2020 Jury! Looking forward to seeing your campaigns.”

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