I Built a Museum

There are many fun things you may be asked to undertake

as a Creative, but building design isn't one of them.

The brief from Diageo was to create the best visitor centre

since The Guinness Storehouse, you know, Ireland's No.1 tourist attraction.

This took 18 months to complete from concept.

We shot hundreds of hours of footage and created lots of content

within the building to interact with.

A great experience and an odd addition

to my advertising arsenal.

Lonely Planet voted The Smithwick's Experience No.4

in the world's hottest attractions for 2015.

Not bad.