What is SIRO?

You will not have heard of SIRO unless we wanted you to.

We created a digital and Outdoor and Cinema local campaign for the rollout of Ireland’s fastest broadband provider.

SIRO is a joint venture company between ESB and Vodafone to deliver a 100% fibre-to-the-building broadband network, with speeds of up to 1000Mbps, for the first time in Ireland.

We created a programmatic digital and social campaign seeding varying messages to

different demographics in key locations. Targeting only the areas we were rolling out in.

The result?

100,000 connections in just under two years. Not bad.