Euro Effie Winner

Following the economic crisis in Ireland, Ulster Bank needed to rebuild trust with consumers.

Wariness of all banks was pervasive, and mortgage lending was particularly controversial, as the media had pointed to it as a major cause of the crash that brought financial hardship for many.

Furthermore, there wasn’t enough perceived difference between Ulster Bank and its competitors, leaving consumers confused when it came to choosing a mortgage provider.

Thus, we launched a campaign to set the bank apart. “A Mortgage You Can Live With” ran across a variety of touch points, including TV, outdoor, radio, digital, and branch displays. While the campaign helped communicate Ulster Bank’s rational benefits, the creative was lighthearted and evoked an emotional response.

“A Mortgage You Can Live With” ultimately met or exceeded all targets, growing sales at almost double the market rate. The campaign achieved an ROI of €2.46 for every euro invested in the first year alone.

We earned two trophies for the work at the 2016 Euro Effie Awards Gala,

a huge achievement for an Irish agency in a European forum.