Euro Effie Winner
Following the economic crisis in Ireland, Ulster Bank needed to rebuild trust with consumers.
Wariness of all banks was pervasive, and mortgage lending was particularly controversial, as the media had pointed to it as a major cause of the crash that brought financial hardship for many.
Furthermore, there wasn’t enough perceived difference between Ulster Bank and its competitors, leaving consumers confused when it came to choosing a mortgage provider.
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Thus, we launched a campaign to set the bank apart. “A Mortgage You Can Live With” ran across a variety of touch points, including TV, outdoor, radio, digital, and branch displays. While the campaign helped communicate Ulster Bank’s rational benefits, the creative was lighthearted and evoked an emotional response.
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“A Mortgage You Can Live With” ultimately met or exceeded all targets, growing sales at almost double the market rate. The campaign achieved an ROI of €2.46 for every euro invested in the first year alone.
We earned two trophies for the work at the 2016 Euro Effie Awards Gala,
a huge achievement for an Irish agency in a European forum.
I Built a Museum
There are many fun things you may be asked to undertake
as a Creative, but building design isn't one of them.
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The brief from Diageo was to create the best visitor centre
since The Guinness Storehouse, you know, Ireland's No.1 tourist attraction.
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This took 18 months to complete from concept.
We shot hundreds of hours of footage and created lots of content
within the building to interact with.
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A great experience and an odd addition
to my advertising arsenal.
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Lonely Planet voted The Smithwick's Experience No.4
in the world's hottest attractions for 2015.
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Not bad.
What is SIRO?
You will not have heard of SIRO unless we wanted you to.
We created a digital and Outdoor and Cinema local campaign for the rollout of Ireland’s fastest broadband provider.
SIRO is a joint venture company between ESB and Vodafone to deliver a 100% fibre-to-the-building broadband network, with speeds of up to 1000Mbps, for the first time in Ireland.
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We created a programmatic digital and social campaign seeding varying messages to
different demographics in key locations. Targeting only the areas we were rolling out in.
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The result?
100,000 connections in just under two years. Not bad.
A Silent Night
At Christmas time ISPCC are inundated with calls from children in varying degrees of danger.
This digital film was seeded out over the Christmas period after a public stunt.
We left Mannequins dressed as children around Dublin city. A placard informed the Christmas shoppers that ISPCC may be forced to close if donations are not received, in effect forcing children into silence, exemplified by the mouths of the mannequins being taped shut.
We created a website savechildline24.ie where people could find out how to help beyond
the traditional text and call method.
The piece was widely shared on social media and made the evening news.
